Alana was a founding member of Gilt City, building the business from the ground up with a focus on marketing, sales, partnerships and business development.  As Head of New York Sales, Alana played a critical role in scaling the New York market to over $60mm in revenue and forged relationships with hundreds of small business owners across the New York area.  Previously, Alana served as a Presidential Associate in Marketing and Sales for Estee Lauder, working closely with senior leadership on key projects and consumer insights.  Most recently, Alana has been a consultant across several businesses including Flywheel Sports, a boutique indoor cycling concept, and Fashion Tech Forum, a conference connecting leaders in fashion, media, retail and technology industries.  Alana has a BA from the University of Michigan.